• NCYS and Always Positive Join Forces to Spread the Message Making a Positive Difference in Life, Community and Sport

    A Positive Attitude Lifestyle Movement is Happening, Are You In?

    STUART, FL. (July 22, 2011) – The National Council of Youth Sports (NCYS) is pleased to announce it has endorsed the Always Positive (AP) movement teaming up to create positive environments in youth sports and healthy lifestyles for stronger neighbors and communities.

    “Win, lose or draw, whether in athletic competition or in life, a positive attitude is critical to succeed,” said NCYS Executive Director Sally Johnson. “Attitudes are contagious and an Always Positive banner is a movement the National Council of Youth Sports is proud to rally around for the benefit of the athlete, the team, the family, the community and the world.”

    NCYS will assist AP in creating a global movement for people and organizations to come together with the courage to cause positive change, the character to live with integrity, and the commitment to make a positive difference.

    Bob Rusch, President of Always Positive said, “We are excited to partner with NCYS because as a relationship-based organization we believe the best way to create cultural change is to partner in recruiting, educating and mobilizing individuals and organizations to share the Always Positive philosophy with their sphere of influence.”

    Rusch continued, “We are frequently asked is it really possible to be ‘Always Positive’? Truthfully – it’s hard — real hard, but if you allow your circumstances to dictate your attitude it’s almost impossible. We believe you can Choose Your Attitude and that choice is the most powerful decision you can make each and every day. A positive attitude will ultimately produce gratitude, and grateful people are happier, healthier, live longer and experience more peace in their lives than negative people — despite their circumstances. Adopting positive thinking and optimism will help one achieve their goals easier, their success faster plus add energy, inner power and strength into one’s life.”

    Joining the Always Positive movement is a simple 3 step process: pledging to choose a positive attitude, spreading the message, and making a positive difference. By taking the Always Positive pledge individuals and organizations join other ambassadors from around the world who are dedicated to creating positive cultural change by choosing a positive attitude and living the lifestyle in their family, work, school and community.

    The Always Positive pledge states, “I believe in the power of a positive attitude and possess the courage to cause positive change. I will exhibit humility when I triumph and strong character when I fail. I will begin every day with a sense of gratitude for my gifts and the desire to use them to their fullest. I will end every day with the satisfaction that I gave it my all. When I fall short, I will respond with integrity and determination to improve. I will strive to inspire others to adopt a positive attitude as I commit my talents and influence to have a positive impact on the world I touch. I am Always Positive.”


    The Always Positive Foundation was founded in 2001 as a 501c3 public charity to change attitudes, transform lives and restore hope by inspiring people and organizations to choose a positive attitude, teach the benefits of developing strong character and providing opportunities to make a positive difference. Its vision is to unite, ignite and brand a worldwide positive attitude lifestyle movement.

    The Always Positive mission is to recruit, educate, and mobilize people and organizations to live the Always Positive lifestyle and cause positive cultural change through youth advocacy, character education, mentoring, volunteerism and global initiatives that improve the quality of life for future generations by providing economic development, humanitarian aid, educational curriculum and sports, recreation, health and fitness programs. Always positive is a social movement inspiring people and organizations to be positive and spread a positive message through one’s attitude, actions and words. For more information, visit www.AlwaysPositive.org

    Be sure to join Always Positive on Facebook and Twitter to culminate, collaborate and to spread the message by sharing stories and reading about the Positive changes happening around the world. Get involved today and be a part of something bigger than yourself! | Facebook.com/AlwaysPositive | twitter.com/#!/AlwaysPositive


    The National Council of Youth Sports (NCYS) is the go-to organization for services and resources in youth sports. Founded in 1979, the NCYS leads the amateur youth sports industry in promoting and enhancing the value of participation through advocacy and education. Its membership comprises the who’s who in the amateur youth sports industry representing more than 185 organizations serving 60-million registered participants.

    NCYS’ goal is to preserve the integrity of organized youth sports while strengthening the performance of youth sports administrators. The NCYS reach is broad and deep into the grassroots of America’s heartland with a passion to create a better, more wholesome society in America. NCYS is well-known for advocacy in promoting healthy lifestyles and safe environments for stronger neighborhoods and communities. NCYS is committed to enhancing the youth sports experience in America. To learn more about the NCYS, visit www.ncys.org

    Bob Rusch
    (858) 674-4000

    National Council of Youth Sports
    Sally S. Johnson, Executive Director
    (772) 781-1452

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