Character Counts

• CHARACTER COUNTS! is two things: an educational framework for teaching universal values and a national coalition of organizations that support each other. The CHARACTER COUNTS! framework transcends politics, religion, and cultural differences. It isn’t a curriculum, an add-on, an out-of-the-box program, or a quick-fix fad. Our flexible methodology lets you shape your character-education initiative to your needs.

• The CHARACTER COUNTS! Coalition embraces over 900 organizations and thousands of schools. Our members include schools, districts, municipalities, human-service agencies, youth-service groups, and businesses. Together we reach more than 7 million young people every day. For more information visit www.charactercounts.org.

Positive Coaching Alliance

• Positive Coaching Alliance (PCA) is transforming youth sports so sports can transform youth. Through partnerships with more than 1,100 youth sports organizations, leagues, schools and cities nationwide, PCA has conducted 6,000-plus workshops for youth sports coaches, parents, organizational leaders and athletes. Since Executive Director Jim Thompson founded PCA as a non-profit within the Stanford University Athletic Department in 1998, we have helped create a positive, character-building youth sports environment for more than 3 million youth athletes. For more information visit www.positivecoach.org.